Chanel products have traveled all over the world, until they became ladies chasing the best brands, in which Chanel DID NOT. Depending on gender and age, Chanel No5 is specially designed for women. Women over 30 with high incomes become the main target groups. For the past six years, Chanel has gradually ventured into the younger consumer market.
In 1996, the company introduced Allure, a product aimed at women in their twenties and thirties, and was soon followed by Coco Mademoiselle, whose target market was women aged 25 and over. Through segmentation, Chanel obtains information to help the brand meet the wishes of Chanel's target market. For the past 81 years, the name Chanel has had a special resonance for women aged 30 and over, who have made Chanel the number 1 position. Chanel uses a combination of demographic and psychographic segmentation to make its products available to Chanel's target market.