The fragrance's aromatic formula was developed by the French-Russian chemist and perfumer Ernest Beaux. The design of your bottle has been an important part of the product branding. Created in 1928, Bois des Iles is warm and sensual, with a captivating energy inspired by the heady frenzy of jazz clubs in the Roaring Twenties. With notes of New Caledonian sandalwood, ylang-ylang and tonka bean, the scent has a delicious spicy flavor that evokes remote and unknown lands.
It is made with flowers from Grasse, the heart of aromas, found in the hills north of Cannes. There I visited the Chanel fields, where, on five acres of farm, five species of flowers are grown to obtain fragrances. In exchange, Gabrielle Chanel shut down her Swiss perfumery company and sold Parfums Chanel all the rights to the name Coco Chanel. As such, more than a century after the brand released its first composition, many still perceive Chanel perfumes as the pinnacle of luxury perfumes.
In September 1944, the Purge Committee of Free France, the Purge, summoned Chanel to question her about her collaborationism, but, without documentary evidence or witnesses of her collaboration with the Nazis, and due to Churchill's secret intervention on her behalf, the purge freed Coco Chanel from being arrested as a traitor to France. In 1986, the Chanel House reached an agreement with watchmakers and, in 1987, the first Chanel watch debuted. During World War II (1939-1944), Coco Chanel closed her store at Maison Chanel, leaving only jewelry and perfumery products for sale, and moved to the Hôtel Ritz in Paris, where she lived with her boyfriend, Hans Günther von Dincklage, a Nazi intelligence officer. In 1932, Chanel presented a jewelry exhibition dedicated to diamonds as a fashion accessory; it included the Comet and Fountain diamond necklaces, which had such an original design, that Chanel S.
After anticipating the Nazi occupation policy of seizing and expropriating Jewish businesses and assets in France from Germany, Pierre Wertheimer, the majority partner, had previously appointed, in May 1940, Felix Amiot, a French Christian industrialist, as the Aryan agent whose legal control of the Chanel Parfums business turned out to be politically acceptable. to the Nazis, who later allowed the perfume company to continue operating. During those salons, Coco Chanel became friends with Arthur Boy Capel, a member of English high society and a polo player who was a friend of Étienne Balsan; according to the social custom of the upper class, Chanel also became Boy Capel's mistress. In 1924, Pierre Wertheimer founded Parfums Chanel, to produce and sell perfumes and cosmetics; perfumery proved to be the most profitable commercial division of Chanel S.
Later, in 1941, Coco Chanel tried to take commercial control of Parfums Chanel, but was thwarted by an administrative delegation that prohibited her from selling perfumery exclusively. Gabrielle Chanel was the first person to put a perfume on her name, and the esteemed sense of smell Ernest Beaux used jasmine de Grasse in the distinctive formula. As for clothing, some of Chanel's designs came from the military uniforms that prevailed during the war; and, in 1915, the designs and clothing produced by the Maison Chanel were already known throughout France. In the post-war period, during the Swiss exile of Coco Chanel from France, Pierre Wertheimer returned to Paris and regained formal administrative control of his family's commercial properties, including control of Parfums Chanel, the perfumery created with his venture capital and which succeeded thanks to the name Chanel.
He removed perfume from drugstore shelves and invested millions of dollars in advertising Chanel cosmetics. Maison Chanel was founded in 1909, when Gabrielle Chanel opened a hat shop at number 160 Boulevard Malesherbes, the ground floor of the Parisian high-society and textile businessman Étienne Balsan, whose mistress she was.